5 Minutes With The Founders of Sand & Sky

Australia is known for sand, sunshine and its residents’ glowing skin. So, when we first laid our eyes on Aussie brand Sand & Sky’s dreamy pink mask, we were instantly intrigued. Not only does it detox, refine and brighten your complexion, it also boosts radiance like nothing else.

We couldn’t resist getting to know the creators of this genius mask (as well as Coco & Eve.... Yep, they created both companies!), so we sat down with the brains behind the brand - twin sisters, Emily and Sarah Hamilton.

What’s the story behind Sand & Sky?

After living overseas and experiencing the awe people had for Australia once they heard our accents, we knew that we could create a cool Australian brand that embodied their thoughts about Australia – fun with glowing skin – and we didn’t see anyone really making the most of our incredible indigenous ingredients. We chose Australian pink clay so those with sensitive skin can enjoy it, too. Additionally, there are so many crazy, gimmicky masks out there at the moment. We saw the need for something simple and effective, that was luxurious but wouldn't break the bank.

Were you surprised by the instant love for the Brilliant Skin Purifying Pink Clay Mask?

We knew we had a great product and you dream of a successful launch after the hard work you have put in but we were honestly blown away by the response. There were huge amounts of screaming internally when we were watching the sales and then a mad panic trying to create enough stock to meet demand.

What does a typical work day look like for you?

We start the day with a stand up meeting with the team to focus on daily priorities. We have calls with the US and UK most days at the moment, so it's chatting to the US early in the morning and the UK towards the end of the day. I don’t really break during the day so I can get as much time at home as possible. We work on Slack to chat with the office in Singapore, the development team in India and our growing office in London. So lots of chatting! There are so many challenges for a new brand so there is a little bit of firefighting each day followed by reflection and analysis on ways to keeping those fires under control going forward. On Wednesdays we have ‘Wine Wednesday’ as a quick moment to reflect on the week so far.

What advice would you give to anyone looking to launch their own brand?

Plan – but don’t go over the top! Know your strengths and play to those when creating a business. Take considered risks and have the determination and volition to make it work. Plus, chat to friends and colleagues that have done it themselves and get their thoughts on how you can be successful.

Are there any mantras that you take into account each day?

We think you need to give your best in everything that you do and that best should totally take into account the million other things you have going on in your life. It’s important to be present in each element of what you do, to be challenged and enjoy life as much as possible!

Discover the Sand & Sky Brilliant Skin™ Purifying Pink Clay Mask for yourself at The Birchbox Shop!

Shop more Sand & Sky and Coco & Eve here.